Hi, I'm Tina
A product enthusiast, media innovator & storyteller
With a background in business journalism, marketing, UX, and tech, I bring strategic communication, design thinking, and my curiosity about human needs into building powerful product solutions, whether it's for enterprise companies (B2B) or consumers (B2C).
I am looking for full-time employment opportunities in UX Research, Product Management, and Content Strategy.
BestReviews User Research
I led the user research to study BestReviews' readership and brand perception and provided recommendations for product and editorial planning.
A selection of my UX and start-up projects
A selection of my multimedia journalism work
Missouri Business Alert
Patchwork of small businesses enjoys steady rise, faces uncertain future in ‘Quilt Town, USA’
Some details have been modified to protect confidentiality
BestReviews New App Launch Content Strategy
While interning at BestReviews, I researched the company's business operations and pitched a strategy for the potential launch of a mobile app.
Redesigning News Podcast Experience
Featuring machine-learning playlist personalization, Ride On Time is designed for news junkies who consume daily news via podcasts on their morning commutes. I was the content strategist on the team responsible for developing the editorial strategy and designing wireframes.
The Athletic Business Model & Content Strategy Analysis
For a graduate class project, my team conducted an in-depth analysis of The Athletic's business model and proposed three new audience acquisition strategies and two new revenue strategies.
Want to see more of my work? Have a job opening on your team?
I'd love to hear from you.