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Hi, I'm Tina

A product enthusiast, media innovator & storyteller

With a background in business journalism, marketing, UX, and tech, I bring strategic communication, design thinking, and my curiosity about human needs into building powerful product solutions, whether it's for enterprise companies (B2B) or consumers (B2C).

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I am looking for full-time employment opportunities in UX Research, Product Management, and Content Strategy.

Projects
BestReviews User Research July-Aug 2021.pptx.jpg

UX Research

BestReviews User Research

I led the user research to study BestReviews' readership and brand perception and provided recommendations for product and editorial planning.

Interview
Survey
Data Analysis
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UX Design

NoteWise

Using a human-centered design approach, I independently researched and designed a note-taking web-based app for young professionals with Figma.

Interview
Usability Testing
Wireframe
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Product Management

Together App

I worked with engineers and designers to research, develop, and launch a habit incubator app that helps college students and young professionals build consistent workout habits.

Project Management
Market Research
UXR

Projects

A selection of my UX and start-up projects

Storyteling

Storytelling

A selection of my multimedia journalism work

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Video
KOMU 8
Rural businesses struggle to get up to speed on high-speed internet

Interview
Multimedia Production
Research
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Audio
KBIA - COVID-19
Where You're At: Hospital Volunteer And Retiree

Interview
Multimedia Production
Research

Content Strategy

Some details have been modified to protect confidentiality

BestReviews New App Launch Content Strategy

While interning at BestReviews, I researched the company's business operations and pitched a strategy for the potential launch of a mobile app.

Content Strategy
Research
Wireframe

Redesigning News Podcast Experience 

Featuring machine-learning playlist personalization, Ride On Time is designed for news junkies who consume daily news via podcasts on their morning commutes. I was the content strategist on the team responsible for developing the editorial strategy and designing wireframes.

Content Strategy/Design
Research
Interview
Wireframe
Ride On Time

The Athletic Business Model & Content Strategy Analysis

For a graduate class project, my team conducted an in-depth analysis of The Athletic's business model and proposed three new audience acquisition strategies and two new revenue strategies.

Content Strategy
Business Analysis
Research

Let's Chat!

Want to see more of my work? Have a job opening on your team?

I'd love to hear from you.

Thanks for submitting!

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