Hi, I'm Tina
A product enthusiast, storyteller & UX researcher
With a background in business journalism, marketing, and tech, I bring storytelling, design thinking, and my curiosity about human needs into building powerful product solutions, whether it's for enterprise companies (B2B) or consumers (B2C).
UX Research
BestReviews User Research
I led the user research to study BestReviews' readership and brand perception and provided recommendations for product and editorial planning.
UX Design
NoteWise
Using a human-centered design approach, I independently researched and designed a note-taking web-based app for young professionals with Figma.
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Product Management
Together App
I worked with engineers and designers to research, develop, and launch a habit incubator app that helps college students and young professionals build consistent workout habits.
Projects
A selection of my UX and start-up projects
Storytelling
A selection of my multimedia journalism work
Writing
Missouri Business Alert
Patchwork of small businesses enjoys steady rise, faces uncertain future in ‘Quilt Town, USA’
Audio
KBIA - COVID-19
Where You're At: Hospital Volunteer And Retiree
Content Strategy
Some details have been modified to protect confidentiality
BestReviews New App Launch Content Strategy
While interning at BestReviews, I researched the company's business operations and pitched a strategy for the potential launch of a mobile app.
Redesigning News Podcast Experience
Featuring machine-learning playlist personalization, Ride On Time is designed for news junkies who consume daily news via podcasts on their morning commutes. I was the content strategist on the team responsible for developing the editorial strategy and designing wireframes.
The Athletic Business Model & Content Strategy Analysis
For a graduate class project, my team conducted an in-depth analysis of The Athletics' business model and proposed three new audience acquisition strategies and two new revenue strategies.
Let's Chat!
Want to see more of my work? Have a job opening on your team?
I'd love to hear from you.