Hi, I'm Tina
A product enthusiast, storyteller & UX researcher
With a background in business journalism, marketing, and tech, I bring storytelling, design thinking, and my curiosity about human needs into building powerful product solutions, whether it's for enterprise companies (B2B) or consumers (B2C).
Using a human-centered design approach, I independently researched and designed a note-taking web-based app for young professionals with Figma.
I worked with engineers and designers to research, develop, and launch a habit incubator app that helps college students and young professionals build consistent workout habits.
A selection of my UX and start-up projects
A selection of my multimedia journalism work
Missouri Business Alert
Patchwork of small businesses enjoys steady rise, faces uncertain future in ‘Quilt Town, USA’
Some details have been modified to protect confidentiality
BestReviews New App Launch Content Strategy
While interning at BestReviews, I researched the company's business operations and pitched a strategy for the potential launch of a mobile app.
Redesigning News Podcast Experience
Featuring machine-learning playlist personalization, Ride On Time is designed for news junkies who consume daily news via podcasts on their morning commutes. I was the content strategist on the team responsible for developing the editorial strategy and designing wireframes.
The Athletic Business Model & Content Strategy Analysis
For a graduate class project, my team conducted an in-depth analysis of The Athletics' business model and proposed three new audience acquisition strategies and two new revenue strategies.
Want to see more of my work? Have a job opening on your team?
I'd love to hear from you.